We’re here to help you advertise on podcasts and reach your target audience.
Strategy
Based on our 10+ years’ experience in the podcast advertising industry, we know how to advertise on podcasts to effectively get the results you want. We will develop a customized proposal of podcasts to help you deliver your message to your potential customers. Our recommendations are based on criteria such as listener demographics, budget, podcast content, spot type, host interests, and more. We work with all of the major podcast networks and independent podcasters, allowing us to consider any podcast for your campaign including shows like The Joe Rogan Experience, NPR podcasts, Armchair Expert, and more.
Execution
We carefully manage every aspect of your podcast campaign to ensure optimal performance. Our expert team can handle everything for you, including providing free podcast advertising proposals, negotiating podcast CPMs, purchasing podcast ads, preparing the podcast hosts, crafting effective copy, providing you with ongoing campaign reports, and more. You can be as involved as you like in the campaign management process.
Optimization
We continually analyze all aspects of your podcast advertising campaign, from impression delivery to spot placement to response, to determine and implement the best campaign optimizations and help you scale effectively. Our clients include both direct-response and branding clients for B2C and B2B campaigns, and our expert team works directly with the podcasts to enhance your campaign based on your goals and KPIs.
Our podcast advertising agency services include:
- Creating Customized Proposals
- Negotiating Podcast Rates
- Purchasing Podcast Ads
- Copywriting
- Coordinating Product Shipments
- Conducting Prep Calls
- Consulting for Direct Response Elements
- Optimizing Campaign Performance
- Tracking ROI
- Renewals & Scaling
- Accounting and Performance Reconciliation
- Also: Radio, Satellite Radio, Streaming Buys